About Ignite Digital Group

Our Story

Ignite was born from experience — not theory.

We’ve spent years in the trenches building agencies, growing client bases, and managing teams. Along the way, we realized something simple but powerful: many founders hit a ceiling.

You build a great business, but at some point, growth slows, energy fades, or priorities change. That’s where Ignite steps in — to help founders like you transition from operator to owner, or from owner to next chapter.

Our Vision

A world where agency founders have the freedom to choose what’s next — without sacrificing the business, brand, or people they’ve built.

Our Mission

To provide agency owners with flexible, founder-first options for partnership, growth, and exit.

Our Core Values

Partnership Over Transaction: Every deal is built on trust, not just terms.
Performance Through Systems: We believe in process-driven growth.
Transparency & Alignment: Open books, open communication.
Legacy & Longevity: We honor what you’ve built and help it thrive.

Our Leadership

At Ignite, we’re founders first, investors second.
Our leadership team includes seasoned agency owners and operators who understand what it takes to build, scale, and transition successfully.

Richard Armstrong

Co-Founder &

Head of Operations

Mark Accardi

Co-Founder &

Head of Growth

Alicia Thoms

Head of Transitions & Onboarding

Why Ignite?

Because we’re operators — not outsiders.
We’ve built agencies from scratch, so we understand the systems, the struggles, and the potential.

When you join Ignite, you’re not just getting capital — you’re gaining capability.

Our Ignite+ Advantage that sets us apart:

Proven Growth Systems

Access our shared technology stack, sales frameworks, and operational playbooks to scale faster and smarter.

Continuous Innovation

We aim to stay ahead by accessing cutting-edge AI & automation tools alongside emerging marketing tech.

Back-Office Power

We handle finance, HR, recruiting, automation, and reporting — so you can focus on strategy or your next chapter.

Shared Talent Network

Gain access to top creative, media, and technical specialists across our partner network.

Economies of Scale

Lower software costs, bulk purchasing power, and shared vendor relationships that improve profitability from day one.

Cross-Agency Collaboration

Tap into referrals, shared campaigns, and partnership opportunities across the Ignite ecosystem.